Target Point

Obama Watch

Our latest research product, the National Dialogue Monitor, was featured on Fox News' "Happening Now" last Friday. NDM tracks every time a celebrity, organization, issue or corporation is mentioned across all media channels — television, radio, newspapers, magazines, blogs, websites and social networks — measuring the associated volume, tone, and topics of each tracked entity.

The graphic below illustrates the top issues discussed in relation to President Obama over the last two weeks (March 1st-13th), sized by volume and shaded according to average sentiment. This incorporates all mentions from the main (overall) media source, which includes news media, social media (excluding Twitter), and general websites (including the blogosphere). The greener the bubble, the more positive the issue; the redder the bubble, the more negative. Obama’s toughest issues were spending cuts, drones, guns, and assorted foreign policy concerns. The president’s most positive areas, on the other hand, centered around economic concerns and immigration.



After viewing our report, the Washington Post also posed the question of whether it is an additional sign of Obama’s second fading political honeymoon.

Electionary

TargetPoint is pleased to announce Electionary -- a visualization and reference tool for presidential election returns.

Electionary gives you access to over 30 years of county, state, and national election data. With just a swipe or touch, compare national results to your home county. Or see how a single state has voted over time.

If you are watching this election as closely as we are (and we know you are), pick it up. You won't be disappointed.

Hispanic Voters 2012

TargetPoint Consulting recently had the pleasure of collaborating with Resurgent Republic to produce an interactive infographic detailing everything you need to know about Hispanic voters heading into the 2012 election.

The full site is located at http://www.hispanicvoters2012.com.  Be sure to click through to experience its robust functionality.  You can see a map of the Hispanic population, find out how many Hispanics share your last name, see survey data among Independent Hispanics and even simulate the impact of Hispanic voters in 2012, to name just a few of the modules.

This is just one of many recent examples of our expansion into the world of political data visualizations and infographics.  You can see other examples of our work here, and if you're interested in learning more about how you can use data visualizations and infographics to get your message out, drop us a line at infotpc@targetpointconsulting.com.  

The "Most" Perfect Game

Yesterday Phil Humber threw Major League Baseball's 21st perfect game.  Across 9 innings Humber performed his job flawlessly, not allowing 1 member of the Seattle Mariners' team to ever step on base; 27 batters came to the plate, and 27 batters were quickly sent right back to the dugout.  It is a truly amazing accomplishment.

But since Mark Buehrle's perfect game in 2009, we here at TargetPoint were curious: could you actually rank baseball's perfect games from the "most" perfect to the "least" perfect?  We are, after all, a firm that specializes in data analysis - surely there had to be some formula that could help us sort through the game's greatest pitching performances.  Ultimately we settled on a metric that combined the number of strikeouts with an adjusted pitch count to arrive at a ranking: link...

Tracking the GOP Primary

Voting in the GOP Presidential Primary is just around the corner!  And if you're like us, you are intensely interested in the state of the race.

For a few weeks now we've had our newest research tool, the National Dialogue Monitor, in alpha, fine-tuning the data collection, the metrics and the reporting.  With information about the primary accelerating rapidly, we are ready to launch the beta version and share it with friends.  

If you're interested in receiving our National Dialogue Monitor over the next few weeks, as well as updates and information related to it, email NDM@targetpointconsulting.com.