Building a Better List
The Hill discusses how MicroTargeting can help grassroots lobbying efforts, and looks to TargetPoint Consulting: link.
Our CEO is featured in the article discussing TPC's work in this growing field:
Alexander Gage helped President George Bush win reelection in 2004 by employing techniques that allowed the campaign to target its messaging to a few key groups. Now Gage, the CEO of TargetPoint Consulting in Alexandria, Va., says he is working on “four or five” public advocacy campaigns, a relatively new line of business for the firm.
His clients include a business group, which he declined to name, that is using microtargeting to find opponents of the Employee Free Choice Act, also known as card-check.
Technological advances and basic trial and error in past campaigns have improved microtargeting modeling, Gage said, enabling firms like his to better determine “what sequence of information is the most indicative of who is going to support you.”
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