ToThePoint

July 9th 2009

TPC in the News

Newsweek's blog, "The Gaggle" asks about Palin's resignation, "will holding office matter in 2012?"

TargetPoint's CEO, Alex Gage, is featured in the piece, discussing how Mitt Romney's political experience played out in last year's presidential primary:

"Alex Gage was Romney's pollster during his 2008 bid for the GOP nod. He says that Romney's time as Massachusetts Governor "never really came up" in their internal polls. Rather, voters responded to Romney's managerial experience as a whole. "He had a deeper resume," Gage says. "Serving as governor was one data point in his wealth of management experience." Gage also thinks that of the possible 2012 contenders, Romney has another ace up his sleeve: He's been there before. Gage says it's hard for candidates who haven't run before to truly appreciate what it takes."


What do you think?  How important is the length of a political resume when it comes to highest office in the land?

Comments on this entry

Your Thoughts


MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

Read More Case Studies >>

StayInformed

The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.