ToThePoint

September 21st 2009

The Right Idea

TargetPoint Vice President and Director of Research Alex Lundry recently appeared on The Winston Group's video podcast "The Right Idea" hosted by Kristen Soltis. 

Alex, joined by media consultant Craig Kirchoff of National Media, talk to Kristen about MicroTargeting in the first episode, followed by a discussion about the importance of design to political campaigns in the second.  Enjoy!

The Right Idea, Episode 23 - Microtargeting from The Winston Group on Vimeo.

The Right Idea, Episode 24 - Design from The Winston Group on Vimeo.

Comments on this entry

Your Thoughts


MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

Read More Case Studies >>

InTheNews

Time For An Alternative To PelosiCare

Townhall.com November 25, 2009

Building a Better List

The Hill July 14, 2009

Microwizards: These innovators are taking microtargeting in startling new directions

Politics June 02, 2008
Read More News >>

StayInformed

The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.