ToThePoint

February 9th 2010

TargetPoint Re-Launches MI Capitol Caucus

An Insiders’ Look at Politics in the Great Lakes State

TargetPoint along with its Partners Kolt Communications and Sterling Corporation have released the first findings in 2010 from their Capitol Caucus (full press release here).  This poll of Lansing’s political elite shows Attorney General Mike Cox and Congressman Pete Hoekstra with the early lead for the GOP nomination.  They are followed by Oakland County Sheriff Mike Bouchard and businessman Rick Snyder.  This generally reflects the public polling in the race, except these insiders are giving a great deal more weight to Snyder’s millions that are just now coming into play.  Despite only polling at 2%, Snyder is given nearly equal chance of winning the nomination as Bouchard, who has already run once statewide and has been a presence in Michigan politics for nearly two decades.

Who the Republicans will face is much more open question.  At this point, there is no consensus candidate, but rather a handful of options for the Democrats to consider with 4 candidates being given a roughly equal shot at securing the nomination.  Speaker of the House Andy Dillon leads the pack, but is  closely trailed by Lansing Mayor Virg Bernero, businesswoman Denise Illitch.  Also right in the hunt, somewhat surprisingly, is former State Treasurer Bob Bowman who currently has one of the world’s dream jobs in running major league baseball and lives in Connecticut, while maintaining a home in Michigan.

Looking at November, the bi-partisan panel is fairly pessimistic, giving Democrats only a 38% chance of maintaining the Governor’s office after 8 years of the Granholm administration.

For more details click here and sign up to get regular copies of the insiders survey when they are published.

Comments on this entry

Your Thoughts


MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

Read More Case Studies >>

StayInformed

The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.