ToThePoint

June 16th 2011

Obama Campaign Hiring "Data Geniuses"

techPresident reports that the Obama campaign is looking to fill a number of campaign positions, most prominently "analysts and data geniuses."  

Republican candidates for the GOP presidential nomination should take note of this insightful peek into the Obama campaign strategy.  Big data and the ecosystem surrounding it - predictive analytics, data science, advanced microtargeting, and data visualization, to name just a few - is having a moment, and it only makes sense that political campaigns would seek to leverage its unique and stunning power.   

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