June 16th 2011

Obama Campaign Hiring "Data Geniuses"

techPresident reports that the Obama campaign is looking to fill a number of campaign positions, most prominently "analysts and data geniuses."  

Republican candidates for the GOP presidential nomination should take note of this insightful peek into the Obama campaign strategy.  Big data and the ecosystem surrounding it - predictive analytics, data science, advanced microtargeting, and data visualization, to name just a few - is having a moment, and it only makes sense that political campaigns would seek to leverage its unique and stunning power.   

Comments on this entry

Your Thoughts


MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More


How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

Read More Case Studies >>


The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.