Obama's Data Operations
The marketing news site ClickZ, in a follow-up to earlier reports about the Obama Campaign’s hiring process, posted a deeper look at Obama’s data analytics staff and strategy.
It seems the Obama campaign is directly employing data experts in-house as part of an Analytics Department at the campaign’s Chicago hub. This staff will coordinate with state data directors around the country, helping infuse data analytics into every aspect of the reelection bid. TargetPoint’s Alex Lundry, responding to signs of Obama’s data strategy, was quoted in the ClickZ article:
“It points to an extraordinarily high level of data integration inside the Obama campaign. It's a much more holistic view of the voter from a data perspective, and you don't see many GOP candidates doing that.”
Obama campaign staffers plan to integrate online and offline data with traditional media and fundraising strategies, all in an effort to make targeting and communication more precise and efficient. At the moment, the Obama presidential campaign has a significant head-start in data strategies:
"I think it's a distinct strategic advantage for Obama to have a data and analytics shop and infrastructure inside the campaign," said Lundry.
It will take a data-minded Republican candidate to beat Obama this cycle. The integration and innovation of data mining and predictive analytics, increasingly important to all political campaigns, has the distinct ability to make or break Presidential campaigns next year.
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