Microwizards: These innovators are taking microtargeting in startling new directions
Alex Gage is a fidgety man. In the first five minutes visiting his office, you’re likely to see him slide back in his chair, run his hands through his thinning red hair, flip randomly through his 2004 Florida research, and then lean forward to make his next point. All the while, a steady breeze blows in from his office’s deck overlooking the Potomac River. It’s the luxe office you’d expect of the guy credited with inventing political microtargeting. And the restless spirit of someone who knows he’s got a lot of new competition.
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
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