The Gurus - Alex Gage
In late 2002, Alex Gage sold his share of a well-established polling firm and set about convincing Karl Rove that he had the answer to ensuring President Bush's reelection.
His pitch was simple: Take corporate America's love affair with learning everything it can about its customers, and its obsession with carving up the country into smaller and smaller clusters of like-minded consumers, and turn those trends into a political strategy. The Bush majority would be made up of thousands of groups of like-minded voters whom the campaign could reach with precisely the right message on the issues they considered most important.
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
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