Microtargeting: Knowing The Voter Intimately
The Hotline recently declared that microtargeting stories were “overserved” – that is, too many media outlets doing too many stories about how the car you drive or the coffee you drink determine how you vote. But beyond a fairly shallow pass at the methodology, there has been little substantive discussion among political professionals about why microtargeting is necessary and how it all works.
MicroTargeting
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
CaseStudies
How can I find and mobilize supporters of my cause?
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
How do I find the votes I need to win?
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
How can I find people to join a grassroots membership organization?
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
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