Building a Better List
A technique forged to boost voter turnout in tight political campaigns is now pumping up grassroots lobbying efforts on major public policy fights over labor organizing, healthcare reform and climate change.
Until recently, microtargeting referred to the practice of leveraging the growing store of personal data to tailor campaign messages to specific segments of the population, from snowmobilers in Michigan to union members in Akron.
The practice first gained prominence during President Bush’s reelection campaign in 2004. President Obama’s campaign fine-tuned the technique to raise historic amounts of
money from online donors.
Veterans of Bush and Obama presidential campaigns are now driving the evolution of microtargeting as an advocacy tool.
MicroTargeting
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
CaseStudies
How can I find and mobilize supporters of my cause?
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
How do I find the votes I need to win?
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
How can I find people to join a grassroots membership organization?
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
StayInformed
The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.