About

TargetPoint Consulting is a market research and knowledge management firm. We provide innovative research solutions, and advanced information and customer management programs to politics, public policy and business. We provide our people an outstanding place to work, with opportunities for professional growth and creativity.

We’re about achieving an intimate understanding of our clients’ mission

We’re about customer intimacy and collaboration with our clients

We’re about transformation data into information, knowledge and solutions

We’re about finding innovative solutions in an ever-changing world

We’re about people who have a passion for creativity and innovation

Our passion for providing innovative solutions to our clients is driven by the variety and depth of our expertise and experience of our people. We come from the worlds of survey research, communications, data base management, political science, advanced analytics statistics, and political campaign management. The expertise and experience of our people are the foundations for true creativity and innovative client solutions.

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MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

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The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.