Clients

Since our founding in 2003, TargetPoint Consulting has worked with dozens of clients, conducted hundreds of thousands of telephone interviews, conducted scores of focus groups and used on-line techniques to reach thousands of others.

TargetPoint Consulting is engaged by an incredibly diverse array of clients from the worlds of electoral politics, public affairs and corporate America. TargetPoint is proud to have worked on projects national in scope as well as on races at the city and township levels.  We have worked in 48 of the 50 states – working with candidates with aims ranging from the Mayor’s Office to the Oval Office.  

About half of our time is spent on electoral politics and we currently count US Senators, Governors, Members of Congress, and state legislative caucuses among our clients. Another third of our time is consumed with helping our clients fight difficult public policy battles – usually in state capitols or in Washington DC, but also increasingly at City Halls and County Seats.  We work with industry leaders, major trade associations, ad hoc and long running coalitions and private companies. The final part of our time is spent helping entrepreneurs and corporations sell their products and services by better understanding their marketplaces and helping them target their customers in new and innovative ways.

photo credits: windmill, pills, stethoscope, nuclear tower, powerlines, home-building, oil-rig

MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

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