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MicroTargeting
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
CaseStudies
How can I find and mobilize supporters of my cause?
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
How do I find the votes I need to win?
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
How can I find people to join a grassroots membership organization?
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
InTheNews
Time For An Alternative To PelosiCare
Building a Better List
Microwizards: These innovators are taking microtargeting in startling new directions
StayInformed
The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.