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MicroTargeting
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
CaseStudies
How can I find and mobilize supporters of my cause?
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
How do I find the votes I need to win?
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
How can I find people to join a grassroots membership organization?
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
InTheNews
Building a Better List
Microwizards: These innovators are taking microtargeting in startling new directions
The Gurus - Alex Gage
StayInformed
The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.