Alexander P. Gage
Chief Executive Officer
As CEO, Gage is responsible for the corporate management, planning, organizing, and staffing of TargetPoint Consulting. Gage’s main goal as CEO is to maximize human capital, financial resources, and technological resources in a way that inspires creativity and forward thinking. He promotes and encourages innovation and a culture that reflects TPC’s values of change and innovation.
In his role as CEO, Gage collaborates with all managing partners and senior managers to ensure that all corporate and individual goals are being met. Gage also focuses much of his time on identifying potential strategic business partnerships that will help expand TargetPoint’s products and services while ensuring that TargetPoint is ahead of the technology curve.
Gage began his career at Market Opinion Research (MOR) in the political division which was headed by Robert M. Teeter during the 1976 campaign for President Gerald R. Ford. He was a senior vice president of MOR's political group when he and other senior MOR managers left the firm in 1989 to launch Market Strategies Inc. Over the years Market Strategies emerged as a major market research firm and by 2003, the company had grown from 6 partners to a team of over 170 senior consultants and researchers and over 400 staff making it the 19th largest research company in the U.S. with annual revenues of $40 million. In 2003, Gage left MSI and founded TargetPoint Consulting, Inc.
A native of Detroit, Michigan, Gage graduated from the University of Michigan with a bachelor’s degree in political science and attended graduate school at Wayne State University. In 2007, Gage took a leave of absence from TPC and served as director of the Romney for President, Inc. strategy team. His wife, also a Michigan native, Kathryn E, Gage served as the Deputy Campaign Manager for the 2012 Romney for President. The Gage’s have two children.
Managing Partner & President
As President of TargetPoint, Michael helps guide the company and maintains a broad range of political and corporate clients. Michael’s past political clients include several presidential campaigns including, most recently, Mitt Romney; Senators Portman, Burr, and Toomey; Governors Corbett, Deal, and Christie; key congressional campaigns including, most recently, Kristi Noem; and ballot campaigns such as the Clean Affordable Renewable Energy initiative in Michigan and Citizens Protecting Michigan’s Constitution. While at TargetPoint, Michael has also worked with a number of corporate and association clients including Wal-Mart, AT&T, Magnolia Pictures / 2929 Entertainment and a number of energy related clients such as DTE / Detroit Edison and the American Petroleum Institute.
In 2002, Michael was the executive director of the Michigan Republican Party. During his tenure, Republicans maintained a majority in the State Senate, increased their majority in the State House, retained the Secretary of State’s office, preserved a conservative majority on the Supreme Court, and, for the first time in forty years, Michigan voters elected a Republican Attorney General.
Prior to his work at the Michigan Republican Party, Michael worked as the director of former Michigan Lieutenant Governor Dick Posthumus’s political action committee. He also served in a number of roles in the Michigan Legislature including chief of staff to the Chairman of Technology and Energy Committee and as finance director of the Senate Republican Campaign Committee. Michael’s work on Presidential campaigns began in 1996 as a field representative for the Dole-Kemp campaign.
Michael graduated from James Madison College at Michigan State University with a Bachelor’s Degree in International Relations in 1995. In 2003, just after joining TargetPoint Consulting, he was named one of the Rising Stars in Politics by Campaigns and Elections magazine. He currently resides with his wife Angela in Alexandria, Virginia.
While at TargetPoint, Brent has worked on several presidential campaigns including, most recently, Mitt Romney’s 2012 campaign. Brent has also worked on MicroTargeting and direct contact efforts for the National Republican Senatorial Committee, National Republican Committee, Senator John Thune, and several key Texas congressional races.
Prior to joining TargetPoint, Brent worked as a project manager with Market Strategies, Inc. where he managed quantitative and qualitative research projects and provided strategic analysis for political and public policy clients at the local, state, and national level.
In 2002, Brent worked in Texas as the 72 Hour Task Force Director and advised the effort’s statewide get-out-the-vote mail and phone campaigns. His work helped lead to the victory of Senator John Cornyn and Governor Rick Perry, as well as Republican control of both state houses for the first time since Civil War Reconstruction.
In 2008, Brent served as Giuliani’s Strategy Director during the presidential primaries. In that role he designed and managed voter research projects, voter targeting, and direct contact programs. Seaborn assembled the media team and oversaw radio and television advertising. Brent was a key member of the senior staff and worked closely with Mayor Giuliani, Mike DuHaime, and senior campaign advisors on message and strategy.
Brent earned his Bachelor’s Degree in Political Science from the University of Wisconsin, Oshkosh. He earned his Master’s Degree in political management at The George Washington University with an emphasis in Political Research and completed his thesis on the measured impact of cognition and effect on the perception of campaign advertising. He, his wife, Shahla, and their two children live in Moorpark, California.
Alicia W. D. Downs
As a principal at TargetPoint, Downs has worked with political and corporate clients across the country on strategic voter contact efforts that employ analytics to effectively and efficiently deploy their resources. Downs’ clients include over one hundred statewide and congressional races, three presidential campaigns, right to work, 2nd amendment, climate change and marriage equality efforts.
Prior to TargetPoint, Downs served at the Republican National Committee in numerous roles including, Regional Political Director, Director of the Presidential Coordinated Fund and Director of External Relations for the 2004 National Convention. Prior to joining the committee, Downs served as Associate Political Director in the White House. Downs joined the White House after serving on the 2000 Bush for President Campaign. Prior to the 2000 campaign, Downs worked for Governors Bill Weld and Paul Cellucci of Massachusetts.
Downs, named one of the top ten politicos to watch by Politico, is a native of Massachusetts and a graduate of Hamilton College with a dual concentration in Spanish and Government. She lives in Virginia with her husband, their two children, and their golden retriever.
Senior Vice President & Chief Data Scientist
As a pollster, he conducts surveys and moderates focus groups on subjects spanning the race for the White House all the way to Hollywood movies. He is one of the country’s leading experts on electoral targeting, voter analytics, and political data-mining and is responsible for the microtargeting programs of presidential candidates, national organizations, and Fortune 10 companies. Alex is also a creator of political data visualizations and infographics, with his work featured by Wired Magazine, Fast Company, and the Washington Post.
In 2012, Alex took a leave of absence from TargetPoint to work as the Director of Data Science for Mitt Romney's 2012 presidential campaign. There, his team was responsible for driving data-based decisions within the campaign through monitoring, integration, analysis, simulation and experimentation with the various data generated by departments like polling, strategy, digital, finance, and political.
Prior to TargetPoint, Alex was a Senior Manager at the Luntz Research Companies, where he worked with Republican messaging guru Frank Luntz.
Alex has served as an adjunct instructor of statistics in the Government Departments of both Georgetown and Johns Hopkins Universities, and in 2009, Politics Magazine named him a “Rising Star.” A New Jersey native, Alex has a Political Science degree from Swarthmore College, and a Masters of Public Policy from Georgetown University where he focused on public opinion research. Prior to his political life, he taught government and philosophy at a Philadelphia area high school. He currently lives in Washington DC with his wife, Julia, their three children, and their bearded collie, Danger! Dog.
Director of Operations
As Director of Operations, Nick is responsible for the daily operational and organizational management at TargetPoint. This role involves managing – at both a strategic and operational level – the company’s key functions.
Prior to his work at TargetPoint Consulting, Nick worked on Mitt Romney’s 2008 presidential campaign, serving in numerous roles including, Headquarters Operations Manager, Human Resources Director, Joint Operations Center Manager, and Briefings Coordinator. Before joining the campaign, Nick served in the Bush Administration at the White House, and during college he worked as an Intern for the Heritage Foundation.
An Ohio native, Nick has a Communications/Business Management degree from Brigham Young University- Idaho, and a Master’s Degree in Public Administration from Brigham Young University- Provo. Nick joined TargetPoint in 2010 and currently lives in Alexandria, Virginia with his wife, Heidi and son, Easton.
Director of Data Science
As Director of Data Science, Matt develops techniques for targeting voters, choosing messages, allocating resources, measuring campaign efforts, and predicting outcomes. Matt works with clients to develop custom solutions that bridge the gap between raw probabilities and strategic action.
Matt co-developed TargetPoint’s Voter Scoring system with Managing Partner Brent Seaborn, which won the 2015 Reed Award for “Best Use of New Technology” and the 2015 Gold & Bronze Pollie Awards for “Best Use of Analytics.” In particular, Matt built the target selection system and many of the metrics and prediction systems that became the backbone of the Republican National Committee’s 2014 data resurgence, and worked in-house at the RNC to implement that system for the benefit of numerous senatorial, gubernatorial, and down-ballot races. In addition to the RNC, Matt has designed targeting and analytics for Mitch McConnell for Senate and Scott Brown for Senate; built a cloud-based nationwide scoring and targeting system for Deep Root Analytics’ television targeting platform; and provided targeting, metrics, data science, and other advice to numerous other races and several state Republican parties.
Matt earned his M.A. and M.Phil. (Ph.D. A.B.D.) in Political Science at Yale, after graduating summa cum laude from UCLA. Previously, he managed and developed TargetPoint’s National Dialogue Monitor communications analytics platform, servicing clients such as Romney for President, the American Beverage Association, and the American Petroleum Institute. In the 2010 election cycle, Matt was Chairman of Jewish Voters for Carly, leading efforts for Carly Fiorina for Senate in California’s Jewish community, and served as the Political Director of Steven Ly for Rosemead. When not cooking up new ways to win elections, Matt is cooking up innovative dishes as an amateur chef.
Director of Data Operations
As Director of Data Operations at TargetPoint, Jordan ensures our most important processes work smoothly and ensures much of our polling and data analysis are of the highest quality.
Prior to his work at TargetPoint, Jordan was a research analyst at Brigham Young University where he helped plan and orchestrate the 2010 Utah Colleges Exit Poll. He also studied the effects of messaging on political choices and loves to analyze how and why the public make political choices.
Jordan graduated from Brigham Young University with a Bachelor’s degree in Political Science and minors in Business Management and Philosophy. He was first involved with TargetPoint as an intern and came on full-time in the summer of 2012. Jordan lives in Alexandria with his wife, Karen, and his daughter, Adelaide. He considers any time spent watching The Lord of the Rings trilogy to be personal enrichment.
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
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