TargetPoint and BK Data Strategies Announce Formation of TPC’s National Office of GeoStrategic Analytics

By April 27, 2017Uncategorized

TargetPoint Consulting and BK Data Strategies announce the formation of TPC’s National Office of Geostrategic Analytics (NOGA) to be based in Madison, Wisconsin. 

Brian Kind, formerly of BK-DSI, LLC and a long time data strategist and consultant for the Republican Party of Wisconsin, Governor Scott Walker and Senator Ron Johnson will be joining TargetPoint’s team and serve as Office Director.

The National Office of GeoStrategic Analytics will look to bring Brian’s record of success in providing and advancing the use of data tools, models, analytics, methodologies and metrics in Wisconsin politics to both political and corporate efforts across the country.

According to Kind, “This is a great opportunity to expand proven practices that we’ve been able to put to good use in Wisconsin, and make them available throughout the country. I look forward to expanding TargetPoint’s reach and adding to its long distinguished track record of serving Republican campaigns, parties and other clients.”

This excitement is echoed by those who have worked closest with Brian, including Wisconsin Governor Scott Walker’s political team, which supports Republican campaign efforts both inside and outside Wisconsin. Keith Gilkes, Senior Advisor to Friends of Scott Walker stated, “Brian Kind is a true professional and leading strategist whose expertise has paved the way to numerous electoral victories. As a key member of Governor Walker’s strategy and turnout operation, Brian’s leadership and insights are invaluable and help ensure the most efficient and effective use of resources. We know firsthand the positive effects that Brian and TargetPoint can have, and we’re happy to share this winning model with others.”

“We are excited to add someone of Brian’s skills and unanimous level of respect within the political data community to our team at TargetPoint”, said TPC President Michael Meyers.

“This new office will allow us to offer our clients new analytical opportunities, expand our reach to new markets and new clients, while keeping TargetPoint on the forefront of innovation”, added TargetPoint Partner Brent Seaborn.

POLITICO reported, “Kind was perhaps the only operative in America who called Johnson’s victory over Democrat Russ Feingold last year.”

The office will begin operations on May 1, 2017


More on Brian….

Brian Kind is Target Point’s National Director of Geo-Strategic Analytics and oversees the operations of its Office of National Geo-Strategic Analytics in Madison, Wisconsin. Brian is long time Wisconsin data strategist having served with the Republican Party of Wisconsin and the campaigns of Governor Scott Walker and U.S. Senator Ron Johnson. In addition he has provided support for a variety of state and local races.

Brian’s experience is in the development and management of voter support and turnout modeling and the subsequent definition, creation, and analysis of voter targets with an eye toward maximizing campaign efficiency in isolating and reaching actionable universes. In particular, Brian has worked extensively in hybrid modeling that seeks to incorporate non-traditional geographical segments with more traditional demographic, consumer and related data.

In recent years, Brian has taken a leading role in the development of a highly successful modeling program that has yielded concentrated and accurate GOP and Swing universe contact lists in a State that does not have party registration. That program accurately predicted Wisconsin’s 2014 Gubernatorial race within 1% , the 2016 US Senate race by 1.2% , and the 2016 US Presidential Race in Wisconsin by 0.1%.

Prior to his political work, Brian had a small computer consulting business which focused on office automations and database creation and administration.   He is a 1991 graduate of the University of Wisconsin – Madison with a B.S. in Economics and Political Science. Brian, his wife, and two kids, live in Waunakee Wisconsin.

Interested in how TargetPoint can put our expertise to work for you or your clients, get in touch with us here

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