Target Point

As full service market research and knowledge management firm, TargetPoint Consulting provides its clients with the products and services necessary to run a the smartest, most effective, and most targeted campaign possible. And we are committed to finding the right solutions in an ever-changing world.

TargetPoint is best known for its pioneering work on MicroTargeting – the combining of gigantic databases with enhanced consumer information and large sample, scientifically controlled survey research.  Starting in 2001 in Michigan, Massachusetts and Texas, TargetPoint brought the modern concept of MicroTargeting from the business world to the political world.  MicroTargeting became fully part of the political lexicon following President Bush’s re-election efforts in 2004 where TargetPoint was the exclusive provider of MicroTargeting services for the campaign and for the Republican National Committee.  TargetPoint sees MicroTargeting as a process, not an event, which needs to be customized for each client and to their individual needs, goals, and budgets.  This process is most effective when fully integrated into all the other efforts of a campaign and synthesized into nearly every element of a campaign.

In addition to MicroTargeting, we provide traditional public opinion polling and focus groups as well as more innovative research solutions, advanced information and customer management.  This includes the use of traditional telephone surveys, facility based focus groups and direct one-on-one executive interviews.  We also encourage our clients to consider more advanced methods of information collection including internet survey research, and web-based focus groups.  Although often abused, we also believe that there is a time and place for interactive voice response (IVR) and other automated data collection methods.

Of course data and information cannot be transformed into solutions without world-class analysts and analytical abilities.  In order to meet the needs of our clients, we offer a full range of advanced processes including predictive modeling, data and text mining, discriminate analysis, discrete choice, neural networks, decision list, CART, CHAID and support vector machine analysis.  These are in addition to the more common analytics including cross-tabular, regression, and factor analysis.

TargetPoint also offers products such as our Information Acceleration which combines web-based research and focus groups to helps campaign simulate months of campaigning over only a few weeks or days.

It is by achieving an intimate understanding of our clients’ mission that we are able to more fully collaborate with them – allowing us to transformation data into information, knowledge and solutions

Please visit our CASE STUDIES page to see how we have used these techniques to our clients' advantage.