As a full service market research and knowledge management firm, TargetPoint Consulting provides its clients with the products and services necessary to run a the smartest, most effective, and most targeted campaign possible. And we are committed to finding the right solutions in an ever-changing world.
TargetPoint is best known for its pioneering work in MicroTargeting – the combining of massive databases with enhanced consumer information and large sample, scientifically controlled survey research. Beginning in Michigan, Massachusetts and Texas in 2001, TargetPoint brought the modern concept of MicroTargeting from the business world to the political world. MicroTargeting became part of the political lexicon after President Bush deployed TargetPoint’s MicroTargeting services for his successful 2004 campaign. Since that time, TargetPoint has remained the leading provider of services for Republican candidates, right of center organizations and hosts of corporate and association clients.
In addition to MicroTargeting, we provide traditional public opinion polling and focus group research as well as innovative research solutions, advanced information and customer management. This includes the use of traditional telephone surveys, facility based focus groups and direct one-on-one executive interviews. We also encourage our clients to consider diverse methods of information collection including internet survey research, and web-based focus groups. Although often abused, we also believe that there is a time and place for interactive voice response (IVR) and other automated data collection methods.
TargetPoint has put its innovative research techniques to work on a wide range of projects, including researching why people attend self-help seminars to why people purchase hockey tickets. In 2009, we partnered with the Republican National Committee to investigate disaffected Republicans and in 2010 we partnered with Politico to conducted an in-depth study of the Tea Party movement.
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.