By Drew Weinstock, Research Analyst In March of 2021, Congressman Jim Banks, chair of the Republican Study Committee, addressed a memo to Minority Leader Kevin McCarthy with the header “Cementing…
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What Else is TPC Watching…
November 7, 2022
With the midterm elections looming, most of the news covers the battle for the Senate, House, and Governorships across the country. Such high-profile races at the top of the ballot…
Alexander Gage Induction into the American Association of Political Consultants Hall of Fame
May 10, 2022
Congratulations to Alexander Gage on his induction into the American Association of Political Consultants Hall of Fame. Gage co-founded TargetPoint Consulting in 2003 and quickly set the firm apart as…
TargetPoint and Vandenberg Coalition Polling Featured in Wall Street Journal – American Voters Remain Committed To Our Role As A World Super Power
October 28, 2021
TargetPoint polling was recently featured in a Wall Street Journal op-ed by Karl Rove examining the enduring legacy of Colin Powell on US foreign policy. The polling conducted on behalf of the…
UPDATE: Congratulations to Mark Huizenga. TargetPoint Takes a Look at Hometown Special Election – Senate Special Election in Kent County
October 28, 2021
UPDATE: Congratulations to Mark Huizenga who was able to grow the 19-point GOP margin in 2018 to a 24 point margin of victory in 2021. This mirrored our findings of…
Voter Registration and Turnout During the COVID-19 Pandemic The demographic makeup of the 2020 electorate differed greatly from the makeup of the 2016 electorate as the country saw increased registration…
Voting is the lifeblood of democracies around the world. The United States of America was founded on a plurality system, also called “Winner-Take-All” or “First Past the Post,” where voters…
TPC Team Update – May 2021
May 25, 2021
We are pleased to announce the arrival of our summer interns, Kesley Powell and Ethan Heilig. We hope you will take a few minutes to check out their backgrounds. TargetPoint…
We are proud to announce that we have won the 2021 Reed Award for Best New Research Technique for our High Volume and Rapid Insight Campaign Ad Testing. It is…
TargetPoint Selected As Finalists for 2021 Reed Awards
April 26, 2021
TargetPoint Consulting is pleased to announce we have been selected by Campaigns & Elections as Reed Awards Finalists in three of the most prestigious categories. TargetPoint and our clients had…
