Target Point

Hispanic Voters 2012

TargetPoint Consulting recently had the pleasure of collaborating with Resurgent Republic to produce an interactive infographic detailing everything you need to know about Hispanic voters heading into the 2012 election.

The full site is located at http://www.hispanicvoters2012.com.  Be sure to click through to experience its robust functionality.  You can see a map of the Hispanic population, find out how many Hispanics share your last name, see survey data among Independent Hispanics and even simulate the impact of Hispanic voters in 2012, to name just a few of the modules.

This is just one of many recent examples of our expansion into the world of political data visualizations and infographics.  You can see other examples of our work here, and if you're interested in learning more about how you can use data visualizations and infographics to get your message out, drop us a line at infotpc@targetpointconsulting.com.  

The "Most" Perfect Game

Yesterday Phil Humber threw Major League Baseball's 21st perfect game.  Across 9 innings Humber performed his job flawlessly, not allowing 1 member of the Seattle Mariners' team to ever step on base; 27 batters came to the plate, and 27 batters were quickly sent right back to the dugout.  It is a truly amazing accomplishment.

But since Mark Buehrle's perfect game in 2009, we here at TargetPoint were curious: could you actually rank baseball's perfect games from the "most" perfect to the "least" perfect?  We are, after all, a firm that specializes in data analysis - surely there had to be some formula that could help us sort through the game's greatest pitching performances.  Ultimately we settled on a metric that combined the number of strikeouts with an adjusted pitch count to arrive at a ranking: link...

Tracking the GOP Primary

Voting in the GOP Presidential Primary is just around the corner!  And if you're like us, you are intensely interested in the state of the race.

For a few weeks now we've had our newest research tool, the National Dialogue Monitor, in alpha, fine-tuning the data collection, the metrics and the reporting.  With information about the primary accelerating rapidly, we are ready to launch the beta version and share it with friends.  

If you're interested in receiving our National Dialogue Monitor over the next few weeks, as well as updates and information related to it, email NDM@targetpointconsulting.com.  

The National Dialogue Monitor

Yesterday on Fox and Friends, Karl Rove talked about our latest research product, the National Dialogue Monitor, and what it had to say about the state of the GOP Presidential nomination.

The National Dialogue Monitor tracks every time a politician, celebrity, organization, issue or corporation is mentioned across all media channels - television, radio, newspapers, magazines, blogs, websites, and social networks - measuring the associated volume, tone and topics of each tracked entity.

We'll be sharing more details about the NDM over the next few weeks, but in the meantime, take a look at what Rove had to say about it here:

Our First App

TargetPoint is extremely pleased to share our very first iPhone application: the "Danger on our Roads" app is part of the Michigan Transportation Team's (MTT) initiative to highlight the state's need for increased investment in transportation and infrastructure.  

The app encourages users to be on the lookout for dangerous roads and bridges in Michigan, take photographs and upload them with their location to the MTT, where they can in turn share them with Michigan legislators to underscore the severity of the state's infrastructure crisis.  

So far, the app seems to have hit a nerve and has been getting a lot of attention - it's been featured by a number of local publications, and it even was the subject of a segment on WILX last night.

This is the first of what we are sure will be many mobile applications that will help organizations gather, analyze and communicate data.  And so far, it seems we are off to a pretty good start.