TargetPoint’s managing partner, Brent Seaborn, recently headed a study on the use of radio in political advertising, and the findings were significant. TargetPoint Consulting conducted one study in addition to one done by Vox Populi. There are three main points that can be taken from these studies. First, people trust the radio. While more and more people resort to the Internet for their news, information, and social interaction, 56% of Americans believe radio ads are more believable than what they see online. Second, radio is extremely useful for political campaigns, especially in targeting swing voters, who spend 10% more time listening to the radio than the average American on a daily basis. Third, the radio is “under-used” by politicians. As Seaborn describes, “There’s a political misperception that radio is a ‘poor man’s TV’, but it’s not.” Especially in these weeks leading up the the Midterm Elections, political campaigners need to keep the radio on their radar.Read the full post
When Representative Steve Scalise from Louisiana took control of the Majority Whip position in the House, many took notice. Washington Post’s Reid Wilson sees this move as an important event for Southern Republicans. In his article, with help from Alex Gage, CEO of TargetPoint, he discusses the changes in regional representation in the House and takes a look at the potential Southern rise to power. Below are four charts detailing the changing regional face of the House GOP caucus and a link to Wilson’s story.
Read Wilson's story here.
These charts show the percentage of Republican members by region, from 1968 to 2012, put together by Alex Gage, the Republican consultant and micro-targeting expert:
Read the full post
In this segment, Alex Lundry, Senior Vice President & Data Scientist at TargetPoint, discusses data mining technology and its importance in the upcoming political elections (including the 2014 Midterms and the 2016 Presidential Election). Lundry explains MicroTargeting and how it's adapting to modern society. A new method, called "addressable television" is being used to target specific groups of people in a more efficient and cost-effective way. It matches cookies to make advertisements specific to the viewer. The largest line item in campaign spending is TV; it is also the least efficient and data-driven. Lundry and the TargetPoint team are trying to change that. MicroTargeting allows candidates to talk to voters about the issues the voters care about. It is the "future of campaigning and of politics."
Listen to the full conversation here.Read the full post
President Obama has claimed that equal pay for women is a major part of his 2014 agenda. New salary data from the White House, however, revealed that the current wage gap between male and female employees is 13 percent, the same wage gap that existed in 2009 [The Washington Post]. Alex Lundry of TargetPoint Consulting has further delved into the data and discovered discrepancies between male and female raises, promotions, and turnover. The details of the study can be found here.Read the full post
TargetPoint Consulting was recently commissioned to conduct a national survey on Americans' views on the debt ceiling, on behalf of Ending Spending and American Action Forum. We found that a frustrated electorate is desperate for change. They are disappointed with the President. They are deeply unhappy with Obamacare, and a majority welcome a delay of the individual mandate. They are unhappy with federal spending, and a majority are looking for meaningful tradeoffs in exchange for raising the debt ceiling – in other words, the American people want President Obama to negotiate with Congress in order to find a path forward on the national debt. Despite all this, they are reluctant to embrace a government shutdown.
Fox Business Network's Charlie Gasparino devoted a segment of his show to break down the results of our study:
We've included our key findings here.
MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More
TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.
In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.
TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.
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