Target Point

Electionary Featured in iTunes App Store

TargetPoint Consulting's Electionary app is a featured item in Apple's iTunes store this week. Electionary enables users to see detailed election results and voter turnout percentages from across the country. Users can compare election results side-by-side and see how one county or state has changed over time or see how two counties or states are different.



We have recently updated Electionary to include data from the 2012 presidential election. It is currently available for download from the iTunes store. Email us to stay informed about TargetPoint's other cutting edge products.

Sentiment Analysis of the Gosnell Trial

Last week, TargetPoint Consulting used our National Dialogue Monitor to analyze the surge of attention towards the infanticide trial of Dr. Kermit Gosnell. Our infographic illustrated how the increase in Twitter activity among conservatives, ultimately forced the mainstream media to pick up the story. We measured the overall volume, sentiment, as well as top associations surrounding the story from a variety of information channels. These included news media, social media, websites (including blogosphere), and ultimately Twitter mentions.

The graphic below illustrates how the mainstream media coverage of the Gosnell trial triped, while non-Twitter social media and web/blog coverage quadrupled at this story's peak. In addition, Gosnell was tweeted about twice as much as President Obama on Friday, April 12th, and sustained an advantage through the following day.



Our infographic was subsequently featured by influential conservative bloggers, including Legal Insurrection.

The National Dialogue Monitor continues to analyze both the currently trending, as well as emerging topics, which are engaging the public. If you're interested in receiving updates from NDM, as well as information related to it, email us.

Electionary Updated with 2012 Results

TargetPoint recently updated Electionary, our election resource center that grants users access to over 30 years of county, state, and national election data. The app, available from the Apple store, now reflects the 2012 presidential results down to the county level. We also have U.S. Senate and Gubernatorial results dating back to 1990.

Electionary transforms election results into an easy to understand, interactive, and visual format. Users are able to see detailed election results and voter turnout percentages from across the country. The app enables users to compare election results side-by-side, and see how one county or state has changed over time or how two counties or states are different.

TargetPoint Receives Two Pollie Awards

Last week, TargetPoint received two awards at the American Association of Political Consultants’ (AAPC) annual Pollie Awards & Conference, held in Washington, DC. We were recognized for our work with National Media in creating a media buy tracking application called Polaris. The app is used to organize, as well as to report on media buys made by candidates and issue groups in key elections across the country.

Polaris received a Gold Pollie in Opposition Research and a Silver Pollie for Best New Technology. If you’re interested in receiving more updates and information related to TargetPoint’s cutting edge products, email infotpc@targetpointconsulting.com. 

Tracking the NCAA

TargetPoint Consulting recently used our National Dialogue Monitor to generate an infographic, pertaining to the volume and sentiment surrounding each team that made it to the NCAA Tournament’s Sweet 16. On Monday, the Washington Post referred to our report as the actual evidence, as opposed to mere buzz, in terms of telling the story of how the Florida Gulf Coast became the talk of the tournament.

The National Dialogue Monitor continues to analyze both the currently trending, as well as emerging topics, which are engaging the public. If you're interested in receiving updates from NDM, as well as information related to it, email us.