September 24th 2015

Who wins with Walker out?

With Governor Walker’s abrupt suspension of his campaign this week, pundits have begun to offer their thoughts on who is most likely to inherit his support.  While former rivals move to scoop up donors, county chairs, and some of his terrific staff, many voters will be asking themselves the same question, “who now?”


View our updated deck on Walker supporters here...


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September 10th 2015


TargetPoint’s President, Michael Meyers teamed up with Anna Greenberg of Greenberg Quinlan Rosner Research in an op-ed on how early education could be key to winning campaigns.  

Click here to read the article.  

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August 26th 2015

GOP Presidential Candidate Consideration Results

TargetPoint just conducted our third candidate consideration poll of the year to track likely Republican voter attitudes in the early stages of the primary election.

To view the full report on all 17 of the GOP candidates click here.

Some of our immediate takeaways include:

  1. Carson, Fiorina and of course Trump are the big winners when it comes to increasing voter’s consideration since May. Nearly two-thirds of the electorate now says they would consider Carson - up almost 20 points from February. Fiorina has quadrupled the number of voters considering her since February. Trump more than doubled since May. Kasich also saw a nice jump going from 22% consideration to 31%, but he also saw a corresponding jump in number saying they would not consider him.
  2. Rubio, Cruz, Bush, Huckabee, Christie, and Graham are all pretty much in the same shape that they were in in May. The number of people ruling out Cruz, however, did spike up to 31%, compared to 22% in May. 
  3. Walker is still on solid footing with the GOP electorate, but may be at a bit of crossroads, as his support has dropped in each of the past two surveys. The next few weeks and especially the next debate will provide him with an opportunity to reverse that trend.
  4. Santorum, Jindal and especially Paul and Perry saw erosion in the number of people considering them. Their need to turn this around is immediate.
  5. Rubio remains very popular with the Republican electorate, but also remains unable to fully coalesce that popularity into a clear preference for him. No one in the field has more room to grow than Rubio.
  6. We do see a gender gap emerging for Trump, with 62% of men considering him and only 47% of women.
  7. One last note of particular significance is that if Chairman Priebus’ goal with the debates was to increase GOP enthusiasm, this survey says he has succeeded, as we see for the first time an uptick in interest overall in taking part in the primary process – evidence of GOP excitement for field following the debate.

With such dynamic candidates, policy platforms, and coverage – we fully expect candidate considerations and ballot potential to evolve in the months to come. Stay tuned for our fourth-quarter consideration poll as we continue to track our 17 GOP candidates in their race to take back the White House in 2016.


Make sure to follow us on Twitter or like our Facebook page for continuous updates and poll results from the TPC team.


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July 9th 2015

Marriage Equality Op-Ed

With the recent Supreme Court decision on marriage equality, many fear that the ruling will lead to years of debates and public divides, similar to those seen following the Roe v. Wade case. However, data dismisses this comparison, showing an increased support for marriage equality in the past 10 years, even within the Republican party, while pro-life views haven't wavered.

Read the complete Op-Ed here from TPC's own, Samantha Artley.

May 29th 2015

TargetPoint Presidential Consideration Survey -Part 2


TargetPoint Consulting just finished analysis on a new survey of Republican Primary voters and their consideration of candidates. The study is the second one we have done (if you didn't see the February study, let us know) and we are now starting to identify trends. We hope to continue to do more of these types of surveys in the future.

At this point in the nomination process, surveys tend to generate more questions than answers; below are 8 we are looking at:

  1. Our February data suggested Marco Rubio was poised for a bounce. He got his bounce, has broad-based support, and looks to have room to grow – can he keep his momentum going and balance his coalition for a while longer?
  2. Scott Walker has slid back a little bit – will this dip continue or has he simply settled into his place among other top tier candidates.
  3. Jeb Bush is converting potential supporters at a high rate – can he keep up that level of loyalty? Or what happens when Jeb Bush gets his campaign fully under him and strings together a few good weeks in the press?
  4. Carly Fiorina has grown in candidate consideration – can she keep her announcement bump going and become a serious contender?
  5. Will a Chris Christie announcement give him the announcement bump that Walker, Rubio, and Fiorina found?
  6. Many of the candidates seem to have widespread support among the different voting coalitions – can they keep that broad appeal once the dialogue (and TV ads) heats up?
  7. Mike Huckabee and Ben Carson are each enjoying considerable support from diverse coalitions – can they continue this even if their campaigns get dwarfed by some of the biggest fundraisers?
  8. George Pataki was not certain to get in the race when we started this project – How many more people can possibly announce?

If you have answers to the questions above, if you have questions about the survey, if you want us to look at something specific – let us know.


See full analysis here. 

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