ToThePoint

March 4th 2010

2nd Survey of MI Political Insiders

An Insiders’ Look at Politics in the Great Lakes State

TargetPoint along with its Partners Kolt Communications and Sterling Corporation have released the second set of findings in 2010 from their Capitol Caucus (full press release here). 

This poll focuses on the two parties' nomination races for Attorney General...

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March 3rd 2010

Who is Ron Andrew?

The White House continues to release their visitor files, and we continue to provide analysis on them that goes beyond simple counting.  See here, here, here, and here for our previous analyses which contain more detailed descriptions of the myriad data acrobatics we have to perform to turn the decidedly dumb data we receive from the White House into true knowledge...

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February 18th 2010

Unemployment Chart Wars

Yesterday, on the one year anniversary of the stimulus, Organizing For America sent the graph below to supporters.  It depicts monthly US job loss from December 2007 to January 2010, and the message it means to send is clear...

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February 15th 2010

Dissatisfaction & Elections

On Friday Gallup released state by state results which measure overall satisfaction with an individual’s standard of living.
 
The results portend more bad news for Democrats, but also send warning signs to some Republicans...

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February 9th 2010

TargetPoint Re-Launches MI Capitol Caucus

An Insiders’ Look at Politics in the Great Lakes State

TargetPoint along with its Partners Kolt Communications and Sterling Corporation have released the first findings in 2010 from their Capitol Caucus (full press release here).  This poll of Lansing’s political elite shows Attorney General Mike Cox and Congressman Pete Hoekstra with the early lead for the GOP nomination.  They are followed by...

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MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

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