September 15th 2014

Why Southern Republicans Want Leadership Positions; with Four Charts by Alex Gage

When Representative Steve Scalise from Louisiana took control of the Majority Whip position in the House, many took notice. Washington Post’s Reid Wilson sees this move as an important event for Southern Republicans. In his article, with help from Alex Gage, CEO of TargetPoint, he discusses the changes in regional representation in the House and takes a look at the potential Southern rise to power. Below are four charts detailing the changing regional face of the House GOP caucus and a link to Wilson’s story.

Read Wilson's story here.

These charts show the percentage of Republican members by region, from 1968 to 2012, put together by Alex Gage, the Republican consultant and micro-targeting expert:



Read the full post
August 29th 2014

Data Mining and Political Campaigns: A Conversation with Alex Lundry

In this segment, Alex Lundry, Senior Vice President & Data Scientist at TargetPoint, discusses data mining technology and its importance in the upcoming political elections (including the 2014 Midterms and the 2016 Presidential Election). Lundry explains MicroTargeting and how it's adapting to modern society. A new method, called "addressable television" is being used to target specific groups of people in a more efficient and cost-effective way. It matches cookies to make advertisements specific to the viewer. The largest line item in campaign spending is TV; it is also the least efficient and data-driven. Lundry and the TargetPoint team are trying to change that. MicroTargeting allows candidates to talk to voters about the issues the voters care about. It is the "future of campaigning and of politics."

Listen to the full conversation here.

Read the full post
July 31st 2014

White House Hypocrisy

President Obama has claimed that equal pay for women is a major part of his 2014 agenda. New salary data from the White House, however, revealed that the current wage gap between male and female employees is 13 percent, the same wage gap that existed in 2009 [The Washington Post]. Alex Lundry of TargetPoint Consulting has further delved into the data and discovered discrepancies between male and female raises, promotions, and turnover. The details of the study can be found here. 

Read the full post
October 4th 2013

Do Americans understand the economy?

TargetPoint Consulting was recently commissioned to conduct a national survey on Americans' views on the debt ceiling, on behalf of Ending Spending and American Action Forum. We found that a frustrated electorate is desperate for change. They are disappointed with the President. They are deeply unhappy with Obamacare, and a majority welcome a delay of the individual mandate. They are unhappy with federal spending, and a majority are looking for meaningful tradeoffs in exchange for raising the debt ceiling – in other words, the American people want President Obama to negotiate with Congress in order to find a path forward on the national debt. Despite all this, they are reluctant to embrace a government shutdown.

Fox Business Network's Charlie Gasparino devoted a segment of his show to break down the results of our study:

We've included our key findings here.

Read the full post
June 14th 2013

National Dialogue Monitor: Gomez vs. Markey

With recent polling consistently indicating that the race is within single digits, TargetPoint Consulting decided to use our National Dialogue Monitor to track sentiment on the candidates for the upcoming Massachusetts US Senate special election. We gathered information from a broad range of media channels, including Twitter, websites, news media, and social media. Our infographic illustrates how tight this race remains, with less than two weeks left before the election.

Republican Gabriel Gomez, and Democrat Ed Markey are virtually tied in both the overall volume & sentiment of the respective information flows, which surround their campaigns. We also analyzed the top associations for both candidates. Gomez is primarily identified by a National Republican Senatorial Committee web ad, "Say Hello to Gabriel Gomez," which introduces the former Navy SEAL to voters. This emphasizes the nature of his insurgent outsider campaign. Markey, on the other hand, is most associated with President Obama. While Massachusetts is a solidly Democratic state, the Gomez campaign has been attacking the congressman of 36 years for his establishment ties, and partisan record.

The National Dialogue Monitor continues to analyze the Massachusetts US Senate race, as well as other emerging political topics. Email us if you're interested in receiving these updates from NDM, as well as information about TargetPoint's other cutting edge poducts.

Read the full post
Subscribe rssicon.gif


MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More


How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

Read More Case Studies >>


The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.