ToThePoint

October 4th 2013

Do Americans understand the economy?

TargetPoint Consulting was recently commissioned to conduct a national survey on Americans' views on the debt ceiling, on behalf of Ending Spending and American Action Forum. We found that a frustrated electorate is desperate for change. They are disappointed with the President. They are deeply unhappy with Obamacare, and a majority welcome a delay of the individual mandate. They are unhappy with federal spending, and a majority are looking for meaningful tradeoffs in exchange for raising the debt ceiling – in other words, the American people want President Obama to negotiate with Congress in order to find a path forward on the national debt. Despite all this, they are reluctant to embrace a government shutdown.

Fox Business Network's Charlie Gasparino devoted a segment of his show to break down the results of our study:



We've included our key findings here.

Read the full post
June 18th 2013

Art of Political Campaigning Conference

Read the full post
June 14th 2013

National Dialogue Monitor: Gomez vs. Markey

With recent polling consistently indicating that the race is within single digits, TargetPoint Consulting decided to use our National Dialogue Monitor to track sentiment on the candidates for the upcoming Massachusetts US Senate special election. We gathered information from a broad range of media channels, including Twitter, websites, news media, and social media. Our infographic illustrates how tight this race remains, with less than two weeks left before the election.



Republican Gabriel Gomez, and Democrat Ed Markey are virtually tied in both the overall volume & sentiment of the respective information flows, which surround their campaigns. We also analyzed the top associations for both candidates. Gomez is primarily identified by a National Republican Senatorial Committee web ad, "Say Hello to Gabriel Gomez," which introduces the former Navy SEAL to voters. This emphasizes the nature of his insurgent outsider campaign. Markey, on the other hand, is most associated with President Obama. While Massachusetts is a solidly Democratic state, the Gomez campaign has been attacking the congressman of 36 years for his establishment ties, and partisan record.

The National Dialogue Monitor continues to analyze the Massachusetts US Senate race, as well as other emerging political topics. Email us if you're interested in receiving these updates from NDM, as well as information about TargetPoint's other cutting edge poducts.

Read the full post
June 7th 2013

Data-Crunched Democracy

Read the full post
May 20th 2013

OBAMA'S BAD WEEK

Last week, TargetPoint Consulting used our National Dialogue Monitor to track sentiment surrounding topics associated with President Obama. We gathered information from a broad range of media channels, including news media, social media, Twitter, and general websites (including the blogosphere). Our infographic illustrated what was arguably one of the worst weeks for the Obama administration.



Scandals and other negative stories have dominated the news, tearing into Obama's information flow across the board and bleeding into areas that are usually considered positive for the President. Our 'Obama Watch' analysis was picked up by the Washington Post's Chris Cillizza, as well as Red Alert Politics.

The National Dialogue Monitor continues to analyze both the currently trending, as well as emerging topics, associated with the Obama administration. Email us if you're interested in receiving these updates from NDM, as well as information about TargetPoint's other cutting edge poducts.

Read the full post
Subscribe rssicon.gif

MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

Read More Case Studies >>

StayInformed

The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.