July 31st 2014

White House Hypocrisy

President Obama has claimed that equal pay for women is a major part of his 2014 agenda. New salary data from the White House, however, revealed that the current wage gap between male and female employees is 13 percent, the same wage gap that existed in 2009 [The Washington Post]. Alex Lundry of TargetPoint Consulting has further delved into the data and discovered discrepancies between male and female raises, promotions, and turnover. The details of the study can be found here. 

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October 4th 2013

Do Americans understand the economy?

TargetPoint Consulting was recently commissioned to conduct a national survey on Americans' views on the debt ceiling, on behalf of Ending Spending and American Action Forum. We found that a frustrated electorate is desperate for change. They are disappointed with the President. They are deeply unhappy with Obamacare, and a majority welcome a delay of the individual mandate. They are unhappy with federal spending, and a majority are looking for meaningful tradeoffs in exchange for raising the debt ceiling – in other words, the American people want President Obama to negotiate with Congress in order to find a path forward on the national debt. Despite all this, they are reluctant to embrace a government shutdown.

Fox Business Network's Charlie Gasparino devoted a segment of his show to break down the results of our study:

We've included our key findings here.

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June 14th 2013

National Dialogue Monitor: Gomez vs. Markey

With recent polling consistently indicating that the race is within single digits, TargetPoint Consulting decided to use our National Dialogue Monitor to track sentiment on the candidates for the upcoming Massachusetts US Senate special election. We gathered information from a broad range of media channels, including Twitter, websites, news media, and social media. Our infographic illustrates how tight this race remains, with less than two weeks left before the election.

Republican Gabriel Gomez, and Democrat Ed Markey are virtually tied in both the overall volume & sentiment of the respective information flows, which surround their campaigns. We also analyzed the top associations for both candidates. Gomez is primarily identified by a National Republican Senatorial Committee web ad, "Say Hello to Gabriel Gomez," which introduces the former Navy SEAL to voters. This emphasizes the nature of his insurgent outsider campaign. Markey, on the other hand, is most associated with President Obama. While Massachusetts is a solidly Democratic state, the Gomez campaign has been attacking the congressman of 36 years for his establishment ties, and partisan record.

The National Dialogue Monitor continues to analyze the Massachusetts US Senate race, as well as other emerging political topics. Email us if you're interested in receiving these updates from NDM, as well as information about TargetPoint's other cutting edge poducts.

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May 20th 2013


Last week, TargetPoint Consulting used our National Dialogue Monitor to track sentiment surrounding topics associated with President Obama. We gathered information from a broad range of media channels, including news media, social media, Twitter, and general websites (including the blogosphere). Our infographic illustrated what was arguably one of the worst weeks for the Obama administration.

Scandals and other negative stories have dominated the news, tearing into Obama's information flow across the board and bleeding into areas that are usually considered positive for the President. Our 'Obama Watch' analysis was picked up by the Washington Post's Chris Cillizza, as well as Red Alert Politics.

The National Dialogue Monitor continues to analyze both the currently trending, as well as emerging topics, associated with the Obama administration. Email us if you're interested in receiving these updates from NDM, as well as information about TargetPoint's other cutting edge poducts.

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May 10th 2013

Electionary Featured in iTunes App Store

TargetPoint Consulting's Electionary app is a featured item in Apple's iTunes store this week. Electionary enables users to see detailed election results and voter turnout percentages from across the country. Users can compare election results side-by-side and see how one county or state has changed over time or see how two counties or states are different.

We have recently updated Electionary to include data from the 2012 presidential election. It is currently available for download from the iTunes store. Email us to stay informed about TargetPoint's other cutting edge products.

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