ToThePoint

October 23rd 2014

Campaigns & Elections- The 2014 Influencers 50: Alex Lundry

Alex Lundry, Chief Data Scientist at TargetPoint and Co-founder of Deep Root Analytics, made this year’s list of the Influencers 50 in Campaigns & Elections. He is being recognized for his work in data mining and his innovation in the political media buying industry. He has helped to transform the way campaigns use television advertisements by targeting particular audiences, which has trimmed campaign costs by huge margins and has made political advertising more efficient. The article briefly highlights his background and applauds his success in the data analytics field. Congrats to Alex!

 

 

Read the full article here.

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October 21st 2014

On The Same Wavelength: Radio in Political Advertising

TargetPoint’s managing partner, Brent Seaborn, recently headed a study on the use of radio in political advertising, and the findings were significant. TargetPoint Consulting conducted one study in addition to one done by Vox Populi. There are three main points that can be taken from these studies. First, people trust the radio. While more and more people resort to the Internet for their news, information, and social interaction, 56% of Americans believe radio ads are more believable than what they see online. Second, radio is extremely useful for political campaigns, especially in targeting swing voters, who spend 10% more time listening to the radio than the average American on a  daily basis. Third, the radio is “under-used” by politicians. As Seaborn describes, “There’s a political misperception that radio is a ‘poor man’s TV’, but it’s not.” Especially in these weeks leading up the the Midterm Elections, political campaigners need to keep the radio on their radar. 

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September 15th 2014

Why Southern Republicans Want Leadership Positions; with Four Charts by Alex Gage

When Representative Steve Scalise from Louisiana took control of the Majority Whip position in the House, many took notice. Washington Post’s Reid Wilson sees this move as an important event for Southern Republicans. In his article, with help from Alex Gage, CEO of TargetPoint, he discusses the changes in regional representation in the House and takes a look at the potential Southern rise to power. Below are four charts detailing the changing regional face of the House GOP caucus and a link to Wilson’s story.

Read Wilson's story here.

These charts show the percentage of Republican members by region, from 1968 to 2012, put together by Alex Gage, the Republican consultant and micro-targeting expert:

 

 

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August 29th 2014

Data Mining and Political Campaigns: A Conversation with Alex Lundry

In this segment, Alex Lundry, Senior Vice President & Data Scientist at TargetPoint, discusses data mining technology and its importance in the upcoming political elections (including the 2014 Midterms and the 2016 Presidential Election). Lundry explains MicroTargeting and how it's adapting to modern society. A new method, called "addressable television" is being used to target specific groups of people in a more efficient and cost-effective way. It matches cookies to make advertisements specific to the viewer. The largest line item in campaign spending is TV; it is also the least efficient and data-driven. Lundry and the TargetPoint team are trying to change that. MicroTargeting allows candidates to talk to voters about the issues the voters care about. It is the "future of campaigning and of politics."

Listen to the full conversation here.

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July 31st 2014

White House Hypocrisy

President Obama has claimed that equal pay for women is a major part of his 2014 agenda. New salary data from the White House, however, revealed that the current wage gap between male and female employees is 13 percent, the same wage gap that existed in 2009 [The Washington Post]. Alex Lundry of TargetPoint Consulting has further delved into the data and discovered discrepancies between male and female raises, promotions, and turnover. The details of the study can be found here. 

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