November 10th 2014

Big Data and Voter Mobilization: Keys to Winning the 2014 Election

Targeting and mobilizing voters were important facets of this year's election. This WSJ article, titled "Election 2014: Results Show Limits of Big Data," discusses the efforts of Republican Party officials and consultants-including Brent Seaborn, managing partner at TPC-in turning out Republican voters. The program designed by Seaborn and the RNC helped to predict voter sentiment and inform campaigns on how to move forward. “The political team, to their credit, totally bought into the system and used the numbers for everything,” described Seaborn. The race in North Carolina was particularly close and definitely benefited from the work done by these data miners. And for those of you wondering, Matt Knee at TargetPoint is the unnamed data-cruncher predicting the NC win.

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November 7th 2014

MicroTargeting and the 2014 Elections—GOP Steps Up To the Occasion

After the exciting results from Tuesday night, it is clear that the Republican Party has exceeded expectations in modern-day data mining and microtargeting. The National Journal’s article “GOP Pierces Democratic Monopoly on Technology, Targeting, and Voter Mobilization” analyzes the work of the Republican National Committee and other contributors to these advanced GOTV methods. TargetPoint is very excited and proud of all the work it has done with the RNC during this cycle and in contributing to the success of the party. The National Journal article provides a comprehensive “behind the scenes” look at how the RNC utilized the innovations created by the TargetPoint and RNC partnership. The Republican Party is adapting rapidly with this new technology, and looking back on November 4th, it has obviously paid off.

You can read the article here


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October 23rd 2014

Campaigns & Elections- The 2014 Influencers 50: Alex Lundry

Alex Lundry, Chief Data Scientist at TargetPoint and Co-founder of Deep Root Analytics, made this year’s list of the Influencers 50 in Campaigns & Elections. He is being recognized for his work in data mining and his innovation in the political media buying industry. He has helped to transform the way campaigns use television advertisements by targeting particular audiences, which has trimmed campaign costs by huge margins and has made political advertising more efficient. The article briefly highlights his background and applauds his success in the data analytics field. Congrats to Alex!

Read the full article here.

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October 21st 2014

On The Same Wavelength: Radio in Political Advertising

TargetPoint’s managing partner, Brent Seaborn, recently headed a study on the use of radio in political advertising, and the findings were significant. TargetPoint Consulting conducted one study in addition to one done by Vox Populi. There are three main points that can be taken from these studies. First, people trust the radio. While more and more people resort to the Internet for their news, information, and social interaction, 56% of Americans believe radio ads are more believable than what they see online. Second, radio is extremely useful for political campaigns, especially in targeting swing voters, who spend 10% more time listening to the radio than the average American on a  daily basis. Third, the radio is “under-used” by politicians. As Seaborn describes, “There’s a political misperception that radio is a ‘poor man’s TV’, but it’s not.” Especially in these weeks leading up the the Midterm Elections, political campaigners need to keep the radio on their radar. 

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September 15th 2014

Why Southern Republicans Want Leadership Positions; with Four Charts by Alex Gage

When Representative Steve Scalise from Louisiana took control of the Majority Whip position in the House, many took notice. Washington Post’s Reid Wilson sees this move as an important event for Southern Republicans. In his article, with help from Alex Gage, CEO of TargetPoint, he discusses the changes in regional representation in the House and takes a look at the potential Southern rise to power. Below are four charts detailing the changing regional face of the House GOP caucus and a link to Wilson’s story.

Read Wilson's story here.

These charts show the percentage of Republican members by region, from 1968 to 2012, put together by Alex Gage, the Republican consultant and micro-targeting expert:



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