Could the places you go reveal your partisan preferences? We’ll likely soon know, thanks to the explosion of location based services (LBS) like Foursquare and Gowalla, and especially now that Facebook has gotten into the location game.
Digital strategists are excited about location services’ potential as another connective tool in the social media ecosystem – a way to humanize candidates, create an intimate connection with supporters, and distribute their message in unique ways to voters.
But with recent news that Foursquare is in talks with search engines to license their data, it’s time to consider the ways in which rich location data could add strategic value to candidates and campaigns.
- Opportunity 1 - Customized mobile ad-targeting: From a consumer products perspective this application is fairly straightforward: if someone is online and they’re walking past your store, offer them an incentive to stop in and spend their money. But in a campaign context, customized mobile ad-targeting isn’t as obvious...