ToThePoint

May 17th 2010

Who Does the Tea Party Support for President in 2012?

Now that the tea party movement has shown its teeth, everyone seems to be talking about its potential impact on the rest of this year’s elections.

But let's look further ahead to 2012. Using data from our Tax Day Tea Party exit poll, we can get a sense of who the tea party movement favors as a presidential nominee.

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May 13th 2010

Twitter as Pollster

Over at Pollster.com, I've got a piece that digs a little deeper into the recent study by Carnegie Mellon researchers that uses data from Twitter to approximate various measures of public opinion.  

In discussing the implications, I cover a fair amount of ground, but one part in particular merits special attention here on our pages...

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May 9th 2010

The Most Perfect of Them All - Part 2

Last year, following Mark Buerhle's perfect game, we put together a measure that allowed us to quantify and rank Major League Baseball's perfect games.  Now, with Dallas Braden's recent perfect game, we update the database to see how Braden's game measures up.

Braden's feat is still monumental and worthy of celebration - but compared to previous perfect games, Braden's pitching only put him as the next to last most perfect of them all, one step above Mark Buerhle's game last year which remains the least perfect of MLB's perfect games.  

The measure is a composite score of an adjusted pitch count and strikeouts.  Why?  Well, there are two paths to a truly perfect game...

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April 26th 2010

Tea Party Issues

The findings below are taken from our exit poll of attendees of the Tax Day Tea Party in Washington DC.  Full data and analysis can be found here, and you can take our quiz here to see how you measure up to the Tea Party.

Concern over taxes is overwhelmed by anger over healthcare reform and the growth of our debt and government; meanwhile social issues, especially gay marriage, are pushed to the bottom of the list.
  • The issues that engendered the highest levels of anger echoed the signs and speakers of the event:  healthcare reform (76% extremely angry), debt (74%), government intrusion into personal lives (73%), the growth of government (69%), bailouts (66%), and the stimulus (64%).
  • While 76% of Tea Party attendees are extremely angry about healthcare reform, just 13% say it is the issue they are most angry about.  Instead,

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April 23rd 2010

Tea Party Political Figures

The findings below are taken from our exit poll of attendees of the Tax Day Tea Party in Washington DC.  Full data and analysis can be found here, and you can take our quiz here to see how you measure up to the Tea Party.

Sarah Palin and Ron Paul are two of the most popular politicians among the Tax Day Tea Party, but for two very different reasons.  

  • Overall, Palin and Paul each capture the top spots when asked what politician today best exemplifies the goals of the Tea Party movement with 15% and 12% respectively.  We see nearly the same thing on the forced choice 2012 presidential ballot where Palin tops the list with 15% of the vote and Paul comes in second with 14%.  Mitt Romney is the only other person to break into double digits on the presidential ballot with 13%.
  • Palin, Paul and Romney were also each popular choices when respondents were asked if they would consider supporting...

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CaseStudies

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TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

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