Millions of people use internet dating sites in hopes of finding that special someone, yet the actual inner workings of these sites remain somewhat mysterious. How can a mindless computer predict something as complex and personal as partner compatibility? Surely, the essence of love can never be expressed in binary.
However, innovative sites like eHarmony are getting close. Unlike some online dating tools, eHarmony doesn’t simply collect your hobbies and interests and match you with someone who input similar answers. Unfortunately, a shared appreciation for the Beatles and a golf interest does not necessitate a happy couple.
How does eHarmony do this and what does it have to do with MicroTargeting?Read the full post