Yesterday Andrew Sullivan highlighted an Ignite presentation by TargetPoint's Alex Lundry, in which he discusses the political power of data visualization.
Sullivan was particularly taken by this quote from the presentation:
Vision is our most dominant sense. It takes up 50% of our brain’s resources. And despite the visual nature of text, pictures are actually a superior and more efficient delivery mechanism for information. In neurology, this is called the ‘pictorial superiority effect’ [...] If I present information to you orally, you’ll probably only remember about 10% 72 hours after exposure, but if I add a picture, recall soars to 65%. So we are hard-wired to find visualization more compelling than a spreadsheet, a speech of a memo.
You can see Lundry's full 5 minute talk below:Read the full post