ToThePoint

March 3rd 2010

Who is Ron Andrew?

The White House continues to release their visitor files, and we continue to provide analysis on them that goes beyond simple counting.  See here, here, here, and here for our previous analyses which contain more detailed descriptions of the myriad data acrobatics we have to perform to turn the decidedly dumb data we receive from the White House into true knowledge...

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February 18th 2010

Unemployment Chart Wars

Yesterday, on the one year anniversary of the stimulus, Organizing For America sent the graph below to supporters.  It depicts monthly US job loss from December 2007 to January 2010, and the message it means to send is clear...

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February 15th 2010

Dissatisfaction & Elections

On Friday Gallup released state by state results which measure overall satisfaction with an individual’s standard of living.
 
The results portend more bad news for Democrats, but also send warning signs to some Republicans...

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February 9th 2010

TargetPoint Re-Launches MI Capitol Caucus

An Insiders’ Look at Politics in the Great Lakes State

TargetPoint along with its Partners Kolt Communications and Sterling Corporation have released the first findings in 2010 from their Capitol Caucus (full press release here).  This poll of Lansing’s political elite shows Attorney General Mike Cox and Congressman Pete Hoekstra with the early lead for the GOP nomination.  They are followed by...

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February 8th 2010

Not Willing to Vote Away a Good Deal

Recently, NBC News/The Wall Street Journal released a poll on the heels of the Massachusetts special election with an entire section focused on voter discontent.  Some of the survey’s major findings were that  70% believed the federal government is not working well or is unhealthy, 93% believe there is too much partisan fighting in Washington and 58% feel the federal government has gone too far and tried to do too much.

The effects of voter anger are well know and documented.  Between the surge of support for Obama in 2008 to the present day Republican advantage in the generic congressional ballot, voter anger is both fickle and powerful.  However, does this anger extend to the private sector and do companies take a hit for taking bailout funds not just in public perception but dollars and cents?...

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MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

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