MicroTargeting

MicroTargeting is advanced market segmentation at the individual consumer/voter level, which answers the most fundamental marketing questions. Who wants to buy my products and services? Who shares my political views and ideologies? Why will they buy my products and services? Why will they vote for my candidate or support my issue?

MicroTargeting addresses the accelerating fragmentation of media and information sources and atomization of communication channels that has placed an even greater premium on one-on-one direct marketing of products and ideas.

MicroTargeting utilizes advanced information management technology for sequencing an individual’s unique ”data trail” to predict attitudes and behaviors.

MicroTargeting identifies your individual marketing targets, across multiple dimensions, from the most to the least profitable customer/voter.

MicroTargeting is not like the rudimentary segmentation schemes developed decades ago, lumping millions of households together based solely on their zip code, or age, or magazine preferences, and delivered with glib profiles that are more entertaining than useful.

MicroTargeting uses all of that data – and much, much more – to develop a custom and proprietary segmentation model that directly fits your products, your services and your marketing challenges.

MicroTargeting is a new way of doing things, one that actually fulfills the promise of the “one-to-one” “360-view”

MicroTargeting 101 (Read More)

 

 

MicroTargeting

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Learn More

CaseStudies

How can I find and mobilize supporters of my cause?

TargetPoint Consulting engaged with a global energy company to help them identify and mobilize Long Island citizens in support of the development of a processing terminal off the Eastern Coast of the United States.

How do I find the votes I need to win?

In 2004, TargetPoint engaged with a United States Senate candidate who ran what many considered a “perfect” campaign for the United States Senate in 2002 – yet he came up a tiny handful of votes short.

How can I find people to join a grassroots membership organization?

TargetPoint Consulting engaged with a Fortune 25 company to help them identify and mobilize senior citizens who agreed with the company’s stance on various issues for communication, education and motivation.

Read More Case Studies >>

StayInformed

The world of MicroTargeting is fast-paced. Keep up to date with the latest news, trends and analyses with TargetPoint’s regular email newsletters.