TargetPoint was commissioned to conduct a survey this week for DeepRoot Analytics focusing on corporate responsibility in these times of crisis. Axios.com reported on the findings and the full results of the survey have been released by DeepRoot Analytics. You may view them here. We will be highlighting some findings specific to the attitudes towards grocery stores in America.
Grocery Stores Have Adapted Well To Covid-19.
Three in Four (77%) respondents say that grocery stores in their area have adapted well to the extra demand from coronavirus. 37% of respondents say that grocery stores have adapted extremely well, 40% somewhat well, 20% say they are still working to adapt, and only 4% say they have not adapted at all.
83% of respondents who are extremely likely to vote in 2020 say that their grocery stores have adapted well.
Seniors Also Feel Their Grocery Stores Have Adapted Well.
Four out of five (84%) seniors say that grocery stores have adapted well to the extra demand from coronavirus, this includes 47% who say that grocery stores have adapted extremely well.
One in four (25%) millennials say that grocery stores in their area are still working to adapt to the extra demand and 5% say they have not adapted at all. 70% say they have adapted extremely or somewhat well.
73% of minorities say that grocery stores in their area have adapted well.
Voters Want To Know How Companies Are Handling The Pandemic
Among those who say that grocery stores have adapted well – 79% say they want to see companies advertise how they are handling the pandemic and the steps they are taking to deal with the many challenges.
Among those who say that grocery stores have adapted well – 82% agree that after the virus ends, we should prioritize spending money at businesses who practiced good corporate responsibility and helped their employees.
Who Is Our Audience?
The sample for this survey was an audience of people pre-identified as saying that a company’s and CEO’s stance on hot button issues is important to them when making purchase decisions. The audience makes up 12 – 15% of all adults, is decidedly liberal, younger and more female and bit more upscale than the general population.