The American Association of Political Consultants recently held their annual Pollie Awards and Conference to recognize excellence in the political communications and public affairs fields. TargetPoint Consulting was honored to be awarded Gold in the category for Best Use of Analytics, alongside Causeway Solutions for the joint effort in the RNC National Voter Scoring Program. Working in conjunction with the Republican National Committee and Causeway Solutions, TargetPoint produced over 2,500 models and over 52 Billion predictions with the last two months of the cycle netting 800 million predictions each week.
The invaluable knowledge gleaned by accurate and comprehensive voter scores allowed for the RNC and campaigns across the country to more effectively manage time, resources, and campaign funds to maximize their reach.
