TargetPoint has been proud to partner with the RNC in its investment in data and analytics over the last two election cycles. This article from AdvertisingAge provides some of the…
The Election Day excitement has settled for just a minute, and the entire team at TargetPoint wanted to take a moment to look up from the numbers to congratulate the…
TargetPoint’s own President and Managing Partner, Michael Meyers, contributes expert opinion about the use of microtargeting in elections in the newest edition of America, The Owner’s Manual: You Can Fight…
Monday’s presidential debate will be the first time both parties will be taking the national stage since the conventions, addressing the public on various topics, including securing America. Our last…
With the first presidential debate broadcasting on Monday, the memory of the last major partisan events—the Republican and Democratic National Conventions—still remain. Both exhibited a lineup of celebrities and “everyday…
Olympic fever is strong here at TargetPoint. We’re following all sorts of sports, from the most popular ones (who doesn’t love swimming and gymnastics) to the lesser known (modern pentathalon is a sport…
Last week, Hillary Clinton spoke at the Democratic National Convention. Her most used words? Work, people, and America. Her most commonly used words sounded pretty familiar, so we compared them…
Did you watch Donald Trump’s speech last night at the RNC Convention? Take a look at the most used words. See the full text of the speech here.
As the country enjoyed the fireworks, barbecues, and parades last week, TPC took a deeper look at patriotism and its impact on politics (and vice versa). Even during times when…
This week, the RNC released a 22-page document written by former Speaker of the House Newt Gingrich detailing lessons learned from the past three elections, including best practices and success…
