They say opposites attract, and we decided to find the most opposite households in America – political opposites. Using our vast library of political data, we pulled out the households…
Nate Silver at FiveThirtyEight, in part six of his post-2016 election analysis, examines how the Clinton Campaign and the media could have overlooked the electoral strategy that catapulted Donald Trump…
According to recent research by TargetPoint Consulting, President Trump’s plan for rebuilding America’s infrastructure enjoys overwhelming support across the partisan spectrum, including 82% of Democrats. Only 9% of Republicans and…
According to recent research conducted by TargetPoint Consulting, 47% of voters are likely to support a conservative Justice appointed by President Trump compared to only 38% who are likely to…
TargetPoint has been proud to partner with the RNC in its investment in data and analytics over the last two election cycles. This article from AdvertisingAge provides some of the…
The Election Day excitement has settled for just a minute, and the entire team at TargetPoint wanted to take a moment to look up from the numbers to congratulate the…
TargetPoint’s own President and Managing Partner, Michael Meyers, contributes expert opinion about the use of microtargeting in elections in the newest edition of America, The Owner’s Manual: You Can Fight…
Monday’s presidential debate will be the first time both parties will be taking the national stage since the conventions, addressing the public on various topics, including securing America. Our last…
With the first presidential debate broadcasting on Monday, the memory of the last major partisan events—the Republican and Democratic National Conventions—still remain. Both exhibited a lineup of celebrities and “everyday…
Olympic fever is strong here at TargetPoint. We’re following all sorts of sports, from the most popular ones (who doesn’t love swimming and gymnastics) to the lesser known (modern pentathalon is a sport…
