Ted Cruz, Donald Trump and Marco Rubio left Iowa as the leaders of the GOP field heading into today’s primary in the Granite State. To keep and expand their leads, each…
By Hovannes Abramyan, Data Scientist, TPC Rick Santorum supporters most unlikely to vote for Trump, Bush, Christie, but might pick Rubio Despite a strong showing in the 2012 competition for…
If last Tuesday’s election results taught us anything, it’s that pre-election analysis is not a certainty and it can come down to the persuasion of swing voters. This was especially…
Numbers don’t lie, but they may deceive. Pundits don’t lie either (if they are any good), but they can most certainly deceive. Clearly the pundits have crowned Chris Christie, Ted…
Targeting and mobilizing voters were important facets of this year’s election. This WSJ article, titled “Election 2014: Results Show Limits of Big Data,” discusses the efforts of Republican Party officials…
After the exciting results from Tuesday night, it is clear that the Republican Party has exceeded expectations in modern-day data mining and microtargeting. The National Journal’s article “GOP Pierces Democratic…
Alex Lundry, Chief Data Scientist at TargetPoint and Co-founder of Deep Root Analytics, made this year’s list of the Influencers 50 in Campaigns & Elections. He is being recognized for…
TargetPoint Consulting was recently commissioned to conduct a national survey on Americans’ views on the debt ceiling, on behalf of Ending Spending and American Action Forum. We found that a…
Last week, TargetPoint received two awards at the American Association of Political Consultants’ (AAPC) annual Pollie Awards & Conference, held in Washington, DC. We were recognized for our work with…
TargetPoint Consulting recently had the pleasure of collaborating with Resurgent Republicto produce an interactive infographic detailing everything you need to know about Hispanic voters heading into the 2012 election. The…
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