targetpoint

Numbers don’t lie, but they may deceive. Pundits don’t lie either (if they are any good), but they can most certainly deceive. Clearly the pundits have crowned Chris Christie, Ted…

Targeting and mobilizing voters were important facets of this year’s election. This WSJ article, titled “Election 2014: Results Show Limits of Big Data,” discusses the efforts of Republican Party officials…

After the exciting results from Tuesday night, it is clear that the Republican Party has exceeded expectations in modern-day data mining and microtargeting. The National Journal’s article “GOP Pierces Democratic…

Alex Lundry, Chief Data Scientist at TargetPoint and Co-founder of Deep Root Analytics, made this year’s list of the Influencers 50 in Campaigns & Elections. He is being recognized for…

TargetPoint Consulting was recently commissioned to conduct a national survey on Americans’ views on the debt ceiling, on behalf of Ending Spending and American Action Forum. We found that a…

Last week, TargetPoint received two awards at the American Association of Political Consultants’ (AAPC) annual Pollie Awards & Conference, held in Washington, DC. We were recognized for our work with…

TargetPoint Consulting recently had the pleasure of collaborating with Resurgent Republicto produce an interactive infographic detailing everything you need to know about Hispanic voters heading into the 2012 election. The…

In today’s Washington Times, Ralph Hallow looks at what the Tea Party’s scaled back tax day activities say about the current state of the movement (link).  The political operatives and…

TargetPoint Consulting recently had the pleasure of working with Mike DuHaime and the New Jersey Devils to help them identify new fans and reach out to them with customized promotions….

Check out the October issue of Wired Magazine UK, where TargetPoint’s VP & Research Director Alex Lundry writes on “How to Win a Political Chart War.” Using the fictional chart…